Consumer Buying Experience


We went to COURTS on Saturday to check out the current products in the market.




Courts had isolated listening rooms (3 walls) with speakers scattered all over the place (for the surround sound effect). They would demo with action movies like Fast and Furious, Transformers, and other Michael Bay-like movies that had a large “boom”
for the customers to FEEL THE BASS. It was pretty impressive.

It was a great experience, particularly with YAMAHA as we realised that while their stuff doesn’t look that impressive, they had some pretty good stuff like a SOUNDBAR WITH FOURTY SIX DRIVERS!!!!

While it was eye-opening, we realised that there isn’t really a clear selling point of these speakers (besides quality and price), and hence we need to come up with some breakthrough idea that will shock the market!

 

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